Glossary
Clicks: When a user clicks on the ad placement.
Impressions: When a user is served a placement (the ad is loaded onto the screen which the user is viewing, but may not be clicked on
Unique Visitors: How many Unique users have clicked on the ad placements.
Post Clicks: Once a user has clicked on the ad – then emitch tracks different pages, at the request of Choice, which that user may go to. For example, a user clicks on an ad placement, which is then brought through to the landing page and then may go to the Apply Page. We track these as post clicks as the activities which the user is engaging in is occurring post the click of an ad.
Post Impressions: These are activities which are tracked by emitch, similar to the above explanation, but in this instance, the user has not clicked on an ad placement, but has been served (or has been exposed to) the ad placement and navigated through to the pages which emitch is tracking on the Choice site.
Click Through Rate (CTR): This is the percentage rate of clicks over impressions. For Example, 10,000 impressions and 100 clicks equals a CTR of 0.01%
Internet Marketing Acronyms / Abbreviations / Initialisms
AJ - Ask Jeeves
AOL - America Online
ASP - Application Service Provider
AV - AltaVista
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
CPS - Cost Per Sale
CTR - Click-Through Rate
DH - Direct Hit
FFA - Free-For-All Link List
HB - HotBot
IM - Instant Messaging
INK - Inktomi
LS - LookSmart
MSN - Microsoft Network
NL - Northert Light
NSI - Network Solutions
PFI - Pay For Inclusion
PFP - Pay For Performance
PPC - Pay Per Click
PPCSE - Pay Per Click Search Engine
PPL - Pay Per Lead
PPS - Pay Per Sale
PV - Page View
RON - Run Of Network
ROS - Run Of Site
SEO - Search Engine Optimization
SEP - Search Engine Positioning
UV - Unique Visitor
WWW - World Wide Web
Y! - Yahoo!
Terms for Advertisers | Terms of Use | Privacy Policy © emitch 2006
